Rays Cope with Supply & Demand

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moneytree.jpgThese are heady times in Raysland. Interest in the plucky bunch of kids is so high the Rays have opted to uncover nearly 6000 extra tickets for games 6 & 7. While the new seats don't provide "the optimal fan experience" the team realized that people wanting to sit in their stadium and watch baseball is a good thing.

The Rays set up a lottery to decide who receive access to the next block of tickets. Or you could get your playoff tickets the old-fashioned way: buying 2009 season tickets:

  • Place a $750 deposit per seat toward a 2009 full season plan and receive the opportunity to purchase a postseason ticket package in the Upper Deck for $400.

  • Place a $1,000 deposit per seat toward 2009 full season tickets in any location other than the Upper Deck and receive the opportunity to purchase a postseason ticket package in the Outfield for $600.

  • Place a $2,000 deposit per seat toward 2009 full season tickets in a Lower Box, Lower Infield Box, Fieldside Box, Whitney Bank Club, or Home Plate Club location and receive the opportunity to purchase a postseason ticket package in the Lower Box for $900.

Wow, a $2000 deposit on a $15000 investment guarantees me another $900 expenditure. I feel so honoured. Like I've been invited to the prom by a loan shark.

Striking when the iron is red-hot just makes business sense but nobody likes to be raked over the coals. Teams like Arizona and Colorado show that recent success will help carve out a reasonably-sized, loyal fanbase that shows up year after year. One incredibly successful season could be enough to build a fanbase out of essentially nothing, but demanding your new-found fans pay for the privilege is asking a lot.

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