Thanks to Matt for sending in this video of a 1980s Budweiser commercial, ostensibly filmed at old Busch Stadium. No one deserves a cold beer more than an umpire who made a correct call in his first big league game. I love how he wins over the manager of the NotRoyals who doubted him at first. And he's wearing No. 42! Sly. Nowadays, the commercial would point out how much Budweiser honored Jackie Robinson.
This comment on YouTube really sums it up nicely: "Good commercial. You can see the mutual respect the manager and the umpire have for each other." Nowadays, the commercial would end with the ump bashing a beer bottle over the head of the manager.