Heroes come in an all shapes and sizes. Sometimes heroes organize their community to assist flood victims, sometimes they make the world better for their children and children everywhere. Sometimes they mount protests against unjust laws which contravene the spirit and ethos of a nation.
Other times: they take aim at publicly traded entertainment conglomerates for their misguided programming selections.
That's enough East Coast Bias for SF Chronicle Giants beat guy Henry Schulman, fuckyouverymuch ESPN. He isn't watching again until Tim Lincecum and his Giants get some screen time.
That's not true or fair. He, like most people, is just sick of the Mets. While, yes, the New York Mets skirt the "perverse joke" line on an all-to regular basis; they've somehow made their way on to the national broadcast schedule three weeks in a row. I know! The nerve!
Schulman acknowledges the pricey TV deal ESPN pays helps fund all clubs, even those teams needing to the World Series and World Cup in the same year to have a shot at usurping the Yankees/Red Sox TV hegemony. Then why the boycott? You'll teach them, fan-they-aren't-targeting-anyway.
Call me cynical, but announcing this tidy boycott on the website of San Francisco's leading newspaper wouldn't be a blatant attempt at baiting the downtrodden left coasters looking to bash the cruel daddies from the east? The 700-odd comments I refuse to read surely feature balanced back-and-forth points discussing the finer points of mass marketing and the value of early prime time ad spots. Almost for sure.