Having fun at the expense of Chicago Sun-Times White Sox clown Joe Cowley isn't just fun; it's by design. Cowley is setup as the "brash, no holds barred" columnist who creates strawmen and controversy for the sake of doing so. It's a tired trope but hey, look how jaunty a hat he gets to wear!
Cowley often wears respectable journalist pants while covering the Sox, but his Inside the White Sox blog is a window into madness. Unencumbered by the need to make sense or the guidance of the editing process, Cowley goes nuts with no regard for layouts or life.
Yesterday's entry — ever so provocatively titled "Is Mark Kotsay's Time as the DH Winding Down?" — looks like Joe Cowley is cross-posting from his kid sister's Myspace. Love the gigantic, dated picture of Mark Kotsay in a Red Sox hat, love the layout which allows for two words per sentence to the right of the cherry picked photo. Who doesn't love a 400 work diatribe featuring a sum total of zero paragraph breaks?
The content of the piece centers around the White Sox insane ability to lead their division while running out Mark Kotsay and Juan Pierre as their designated hitters more often than not. Will the Sox call on prospective manager and all-around gentleman Carlos Delgado? Hard to tell from within the haze of Ozzisms and Cowley's filter-free style.
Reading through the archives of Cowley's madness, it apparent that "readability" isn't high among his list of priorities. Too busy being brash, shaking up the establishment, I can only imagine. He's a newshound with priorities, man. He's got stories to break and uncredited images to steal. Keep fighting the good fight Cowley.